Main Bhi Influencer Terms & Conditions

1. Acceptance of Terms

By registering for, participating in, or submitting content to the Main Bhi Influencer ("MBI") program on Foodiesonly.in ("Platform"), you ("Participant," "you," "your") agree to be bound by these Terms & Conditions ("Terms"), the Platform's Privacy Policy, and any campaign-specific guidelines published from time to time. If you do not agree to these Terms, please do not register or participate.

ITC Limited, through its Foodiesonly.in platform ("ITC," "we," "us," "our"), reserves the right to amend these Terms at any time. Continued participation after any such change constitutes acceptance of the revised Terms.

2. Eligibility

2.1 You must be at least 18 years of age at the time of registration. You must have an active, public social media presence (Instagram, YouTube, and/or other platforms as specified by MBI from time to time) through which food-related content can be published and tracked.

2.2 ITC reserves the right to verify eligibility at any stage and disqualify any Participant found to be in violation of this section.

3. Campaign Overview

3.1 MBI is a program built around everyday food content, anchored by the flagship challenge "Meri Signature Dish" and supported by recurring monthly social waves.

3.2 Participation involves submitting food-related content (recipes, cooking videos, dish showcases, food stories) following the submission format specified on the Platform at the time of each challenge or wave.

3.3 ITC may introduce, modify, pause, or retire specific challenges, waves, or sub-campaigns under the MBI umbrella at its sole discretion, with reasonable notice posted on the Platform.

4. Content Submission Guidelines

4.1 All submitted content must be original, created by the Participant, and must not infringe on any third party's intellectual property, publicity, or privacy rights.

4.2 Content must comply with Foodiesonly's and ITC's community guidelines, including but not limited to: no hate speech, no misleading health/nutrition claims, no denigration of competing brands, and no content that is sexually explicit, violent, or otherwise inappropriate for a general audience.

4.3 Where a challenge specifies use of a particular ITC brand, product, or ingredient (e.g., Aashirvaad, Sunrise Masala, Sunfeast), submissions must reasonably reflect the stated brief to qualify for that specific challenge's rewards.

4.4 ITC reserves the right to reject, remove, or disqualify any submission that does not meet these guidelines, without obligation to provide individualized reasons.

4.5 By submitting content, you confirm you have obtained all necessary permissions from any identifiable third parties (e.g., family members, guests) appearing in your content.

4.6 Content that is generated, in whole or in part, using Artificial Intelligence (AI) tools will not be accepted under this program and may result in disqualification of the submission.

5. Intellectual Property Rights

5.1 You retain ownership of the original content you create and submit.

5.2 By submitting content through official MBI submission channels, you grant ITC and Foodiesonly.in a non-exclusive, worldwide, royalty-free, sub-licensable license to reproduce, display, distribute, adapt, and feature your content across Foodiesonly.in, ITC brand channels, social media, and associated promotional/marketing material, with attribution to you where reasonably practicable.

5.3 This license survives your exit from the program for content already published or featured prior to exit, unless a specific takedown request is honored by ITC at its discretion.

5.4 You may not use ITC brand names, logos, or campaign assets (including the MBI name, hashtag design elements, or badge iconography) for any commercial purpose outside the scope of the campaign without prior written consent.

6. Brand Collaboration Policy

6.1 Brand deals, collaborations, or sponsored opportunities under MBI are brand-initiated only. Participants cannot request, solicit, or negotiate brand deals directly; ITC or its designated brand partners will reach out where a Participant is identified as a fit.

6.2 Active participation does not guarantee a brand deal. Program standing does not create a contractual entitlement to paid or any other type of brand opportunities.

6.3 Any brand collaboration, if offered, will be governed by a separate agreement specific to that engagement, in addition to these Terms.

7. Rewards & Recognition

7.1 Rewards, gratification, badges, or recognition associated with challenges will be as specified in the relevant challenge communication at the time.

7.2 All rewards are subject to applicable tax laws. Any tax liability arising from receipt of rewards is solely the Participant's responsibility.

7.3 ITC reserves the right to substitute any reward with one of comparable value without prior notice, where necessary.

8. Code of Conduct

8.1 Participants are expected to engage respectfully with the Foodiesonly community, fellow Participants, and brand representatives.

8.2 Any form of plagiarism, fake engagement (bought followers/likes/comments), or impersonation will result in immediate disqualification and potential permanent ban from future ITC/Foodiesonly programs.

8.3 ITC reserves sole discretion in interpreting and enforcing this Code of Conduct.

9. Privacy & Data Use

9.1 Personal information collected during registration and participation (including date of birth, personal identity information, contact details, and social handles) will be processed in accordance with the Foodiesonly.in and ITC Privacy Policy.

9.2 By participating, you consent to ITC using your name, city, social handle, and submitted content for program-related promotional purposes as described in Section 5.

10. Disqualification & Termination

10.1 ITC may suspend or terminate a Participant's participation at any time, with or without cause, including for violation of these Terms, the Code of Conduct, or applicable law.

10.2 ITC reserves the right to modify, suspend, or discontinue the MBI program, in whole or in part, at any time without liability to Participants, subject to reasonable notice where feasible.

11. Limitation of Liability

11.1 Participation in MBI is voluntary. ITC shall not be liable for any loss, damage, or injury arising from participation, including but not limited to technical failures, content loss, or third-party actions.

11.2 To the maximum extent permitted by law, ITC's total liability arising from any claim related to MBI shall not exceed the value of rewards, if any, owed to the Participant under the specific challenge in question.

12. Governing Law & Dispute Resolution

12.1 These Terms shall be governed by and construed in accordance with the laws of India.

12.2 Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts at Bengaluru.