Do I need a social media following to join?

No. This programme is built for everyday food creators, not just influencers with large followings. What matters is your creativity, consistency, and how well your content fits the brief.

Do I have to complete the learning units before the challenge?

We strongly recommend completing the short learning units before you submit. They help you understand what brands are looking for and give your entry a much better chance of being noticed.

What format does my entry need to be?

Most challenges ask for a short vertical video reel (typically 30-60 seconds) shot on your phone. Each challenge page lists the exact format, duration, and any brand-specific requirements.

Is there any cost to join?

Joining FoodiesOnly and participating in creator challenges is completely free. There are no signup fees or hidden charges.

Your love for food is yoursuper power

Join FoodiesOnly’s creator community, make content you’re proud of, and get rewarded by ITC brands

See what you earn View all submissions

Food creator sharing their niche in the Mein Bhi Influencer quiz

STEP01

Tell us your niche

Quick 5-question quiz

STEP02

Pick a brand challenge

#AashirvaadRotiBanao

Creator filming a food reel on their phone

STEP03

Film your reel

Any phone • Any kitchen

STEP04

Win hampers & spotlight

ITC Brand Rewards

Creators in the Programme

Entries submitted

Creators Awarded

ITC Brands Participating

Tell us about you

What kind of food creator are you?

5 quick questions to personalise your challenges and resources

Rewards, Community Fame & and Launchpad for Your Career

ITC Product Hampers

Win Curated Prizes

Participate in challenges for a chance to win special prizes and hampers with ITC goodies

ITC CHEF workshop

Masterclass with ITC master chefs

Attend curated expert-led sessions to get ahead of the competition

REWARDS ARE BRAND GIFTS, NOT CASH PAYMENTS

Winners receive curated ITC product hampers, spotlight on foodies only, and direct collaboration opportunities with ITC brands

Join a Challenge

Pick your challenge
Film your reel. Win

Study up on the guides and courses, upload your reel, and wait for the brand team to discover your talent

Power Paratha Challenge by foodiesonly challenge hero

Check Out Course →Upload Entry

Aashirvaad Paratha Challenge by foodiesonly challenge hero

Check Out Course →Upload Entry

Meri Signature Dish by foodiesonly challenge hero

Check Out Course →Upload Entry

Smart Snack Challenge by foodiesonly challenge hero

Check Out Course →Upload Entry

Creator Stories

Hear from creators already winning.

30-second testimonials from real creators who joined, submitted, and got noticed.

Riya Mehta

“I'd been making street food videos for 2 years with zero brand attention. The Sunfeast challenge gave me a real brief to work against. Game changer.”

Mumbai

Arjun Kapoor

“I joined for the rewards and stayed for the community. Getting featured on FoodiesOnly opened doors I didn't expect.”

Delhi

Learn

Short reads that make
your reel stronger

Quick articles and videos that help you prep for the challenges

1/9

Community & Gallery

CREATORS WINNING BRAND DEALS
SEE THEIR WORK

Click any creator to filter the gallery and see their submissions

All Submission

Winners receive curated ITC brand product hampers (valued at ₹2,000-₹5,000), a homepage spotlight feature on Foodies Only.in seen by lakhs of visitors, and direct visibility with ITC brand managers who actively look for brand partnership candidates from the top performers. This is your gateway into the ITC creator ecosystem